Videos capture the attention of your audience members longer and more thoroughly than any other advertising medium. Producing professional-quality video is essential not only because you can promote your business in a more dynamic way, but you can leverage your brand in places where still images and text cannot go—like a YouTube commercial block, for example.

Video production is a lot of work, but it’s absolutely worth it once you have the final product. Before you get started, think about what kind of video you want to make.