A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses.

Taking a descriptive approach?

Some of the most effective domain names clearly describe what a business does, or what type of content a user will find on the website. For instance, visitors to Weather.com, Dictionary.com and Realtor.com will have a good idea of that they are going to see when they visit those online destinations.

Granted finding an available one word .com website nowadays is likely impossible, and summing up your business in one word may be too difficult, so don’t be afraid to group multiple words together.

What’s best for marketing and SEO?

Perhaps the best thing about creating a new brand with your domain name, is having an open canvas to shape your identity. On the negative side, potential customers will not automatically connect your products and service offerings with your name.

If you are creating a new word, it may also be challenging for users to remember. Also, many times creating an entirely new brand requires a more sophisticated and costly marketing plan in order to generate exposure and educate potential users. That means you may have to invest much more in search engine optimization (SEO), online/digital advertising, or even public relations. 

Perhaps the best thing about creating a new brand with your domain name, is having an open canvas to shape your identity. On the negative side, potential customers will not automatically connect your products and service offerings with your name.

If you are creating a new word, it may also be challenging for users to remember. Also, many times creating an entirely new brand requires a more sophisticated and costly marketing plan in order to generate exposure and educate potential users. That means you may have to invest much more in search engine optimization (SEO), online/digital advertising, or even public relations.